
Fresh Fish
Whitefish, salmon and seasonal varieties

Apito Provisions supplies wholesale seafood across Northern New Jersey and the tri-state — fresh and frozen fish and shellfish, sustainably sourced and delivered next day on our own refrigerated fleet. Family-owned since 1982 and trusted by more than 500 kitchens. Request a quote or call (973) 787-0010.
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Whitefish, salmon and seasonal varieties

Fillets and portions for consistent plate costing

Shrimp, scallops and more

For fast-turn kitchens

Predictable sizing and cost per plate
Seafood is the category where the fresh-versus-frozen question matters most, and where the answer is least obvious.

Fresh is the right call for signature dishes and menus where the fish is the point. It needs tight turnover and reliable delivery — which is exactly what next-day service is for.

Frozen-at-sea product is often fresher than "fresh" fish that has traveled several days. It holds texture well, prices more predictably, and lets you carry varieties that would spoil before selling in fresh form.
Most kitchens run both. We can help you decide which items belong in which column.

Our seafood is sustainably sourced, and we are straightforward about where product comes from. If a customer asks about the origin of an item, we would rather give a clear answer than a vague one.
That transparency matters more every year, as diners ask harder questions about sourcing and menus increasingly name their suppliers.
Seafood pairs naturally with oils and condiments and specialty grocery for the finishing side of the plate.

Running seafood as a menu category rather than an afterthought.

Covering banquet and buffet service at volume.

Carrying prepared seafood salads and sides.

Needing smaller quantities delivered reliably.

Seafood is unforgiving about temperature, which is why our refrigerated fleet matters more in this category than any other. We run five days a week across New Jersey, New York and Pennsylvania, and product moves from our warehouse to your kitchen without a break in cold chain.
Order tonight, receive it the next morning. Order through the online catalog, by phone on (973) 787-0010, or through your representative.
Family-owned since 1982, more than 500 kitchens ordering from us, and a team that will tell you honestly when an item is not at its best that week.
That last point matters more in seafood than anywhere else. Availability and quality move with the season and the catch, and a distributor who says "it's fine" every week is not paying attention. If something is not right, we would rather steer you to a better option than fill the order and let your chef discover it.
New partners receive 20% off a first order.
